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Too Good Gourmet Holiday line was experimenting with creating more variety packs for their line. This challenge was to create a variety pack that would be able to hold together, easy to assemble and still cute enough to evoke the consumer. I helped lead a team to brainstorm the creation of the die line for the set. We then agreed cut out circles would be the best for the band.
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This is one of the few designs in which pencil and paper was not used. The shape for the “Joy” penguin was already pre-determined and the other two characters followed.
Ham Eye Am 